+Gina Mazza

creating digital alchemy

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Creating Digital Alchemy

Gina Mazza is a writer, poet, journalist, copy-writer, author coach, and calls herself a “word provocateur”. This truly describes her work, and her old website, while informative, did not visually convey all Gina has to offer. Not only is she a gifted journalist and writer, she shares her knowledge of the industry with other aspiring writers through her coaching services. She often says this is not unlike spiritual/life coaching.

Gina’s Personal Branding and website re-design sought to incorporate all of Gina’s gifts and services – she is the Creative Alchemist. Overall, the site seeks to entice visitors to contact her – for coaching, appearing on shows, speaking, or writing – in an engaging and visually pleasing way. 

Project Images

Working with Veronica was an absolute dream. Artistic, intuitive and an IT whiz, she distilled my vision through her fun and fascinating branding process into a custom website that exceeded my already-high expectations. With her personalized approach and solid skills, I felt like I was in capable hands every step of the way. I’m loving the end result!

Gina Mazza - Author, Journalist and Writing Coach
My Contributions
  • Personal Branding: Primary & Secondary Logos; Personal Branding System, including Color palette, Fonts, Icons, Photos selection, other graphic elements, SM Design & Templates
  • Website Design: WordPress using Hello Theme and Elementor design system; Integration of Calendly
  • Social Media: Social Media Announcements and Header Designs; Post Templates
  • Copywriting: Copy suggestions, collaboration with Gina
  • Digital & Print Media Design: Email signature; Letterhead
Former Site

A few images of Gina’s website, before Personal Branding and website re-design.