The Power of Authentic Branding


When every aspect of your business vision harmonizes with a purpose-driven brand, you’ll become the melody that resonates in your audience’s minds!

Veronica Chordas, Brand Creator, Digital Gypsy

Veronica Chordas

brand-experience designer

Unleashing Your Unique Genius

In today’s fast-paced online world, standing out and making an impression is incredibly challenging. Every entrepreneur faces the hurdle of remaining memorable to their audience. Having a consistent message, look, and feel across all your social media posts, newsletters, and website is key to making a lasting impression on potential clients. They may not remember your name, but they will remember, “that groovy, spiritual woman with the yellow and spirals” and search their socials for you.

This is because humans rely heavily on vision to make associations. Your visual mark leaves impressions, and it takes anywhere from 7-15 impressions to create a memory. Your brand is the experience you curate for your audience across all touchpoints, so consistency is key to leaving a mark, and standing out.

Your brand is more than just a logo or a slogan – it’s the enduring impression you leave on your audience over time.

Co-creating Your Visual Identity

My process is designed to ensure consistency across all touchpoints of your business. It starts with a deep understanding of your business’s unique story, values, and audience. Through a series of interactive exercises and discussions, together we will develop a visual identity that truly captures the essence of your business, and you.

Embarking on this journey requires a deep dive into your core values, unique strengths, and the key messages you wish to convey. It’s about uncovering the essence of who you are, what you stand for, and how you wish to be perceived by your audience.

Our work together will then be translated into a cohesive visual and verbal language that will be applied consistently across all touchpoints. This way, every time your audience interacts with your brand, they will receive the same message, in the same voice, and with the same visual cues. This consistency not only helps to build recognition and trust but also reinforces the emotional connection with your audience.

Reflections of You

Are you Ready to stand out?

Deep Dive

Weekly 1:1 sessions, uncovering the essence of your brand.


Working together to develop your visual identity and brand strategy.


Complete brand guide for consistency across touchpoints.

Discover your unique genius and translate it into an authentic and impactful visual identity with Wonderlust’s proven process.

It all begins with us getting to know each other.

Your questions answered

Common questions

The whole process takes 4-6 weeks. We will complete the 1:1 portion of the process in four weeks and you will receive your new brand assets no more than two weeks later.

  • “Reflections of You” 1:1 guided branding process including workbook
  • Brand Strategy Report
  • Brand Guide
  • One Logo
  • Complete Branding System: including fonts, icons, graphics and social media assets.

The entire process and branding system is included for $2222. 

Book cover design, additional assets and logos and other design work are an additional cost.

Of course! If you are in love with your current logo, we can use it as a kick-off point. We will work together to incorporate it and elevate it within your new overall brand.

Let the adventure begin!

The first step on the path to your Signature Brand is a free consultation. Please complete the form and you will be on your way to an authentic, purpose-driven brand!.

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Let the adventure begin!

The first step on the path to your Signature Website is a free call. During our conversation, we begin to uncover your vision, your goals, and the unique value you bring to your industry. Let's kickstart the journey and make some waves in the digital world!