Like those pair of jeans you only wear when there is nothing left in your closet— you groan a little knowing you have no other option… and are even slightly embarrassed how unflattering they really are. You can’t quite put your finger on what the problem is, and you’ve put off doing anything about it. After all, they cover the basics (I mean, you aren’t naked!) and you have other things to worry about. But it is always there, nagging you—uncomfortable—the tugging and pulling is a constant reminder they just…
don’t…
fit.
I get it! (Really, I do). After all, you are a creative person and you have no issue creating the materials you need to run your business. Why is a brand any different? In my experience, the creative person actually struggles the most with finding their brand… Myself included! Branding for Wonderlust was actually difficult for me, personally—I was overwhelmed with ideas, colors, looks and distractions. I always have a much easier time seeing someone else’s brand than I did my own …and every time I was drawn to a brand I liked, I tried to imitate it. I grew frustrated… I mean—this is what I DO!